Create a season-long football program that brings
Bud Light and Tailgating together.
Introducing Jimmy Football, the man who can turn your tailgate into an awesome-gate. Throughout the 17-week football season, Jimmy Football offered up cold Bud Light and ridiculous infomercial items designed to make football more fun. Best of all, consumers could actually PURCHASE the items Jimmy developed including the Foozie, the Grooler and The condiment gun! Over 1.5 million web visitors can't be wrong!