Busch Gardens Advertising Agency

Making Sure Christmas Shines Bright For Busch Gardens

Cannonball encouraged guests to point their sleighs to Christmas Town by creating over a hundred marketing pieces for Busch Gardens’ annual holiday event.

We pulled out all the stops with the “station domination” of a key Metro stop in Washington D.C. We decked the walls with 75 unique banners and posters directing subway riders to the Busch Gardens park in Williamsburg, VA. This signage included new lighting technology to bring some holiday sparkle to select banners and an interactive glow to Rudolph’s iconic red nose.

Beyond the Metro station, spirited marketing elements including print, radio, retail POS, OOH boards and TV.

Christmas Town Broadcast commercial