Redefining What It Means To Have Enterprise Pick You Up – With Joel McHale

Enterprise is more than just car rental, and it was Cannonball’s job to let the world know.

Through a national TV campaign that launched during the Olympics, we introduced the brand’s total transportation solution story – that you can “Rent, Buy or Share” a vehicle – driving home that Enterprise is the one place to go for all the places life takes you.

The first spot of the campaign, “One Giant Roll Out”, starred comedian Joel McHale and featured epic special effects as one vehicle literally rolled out of the next. Joel comically plays a different version of himself in each vehicle, introducing all the different ways Enterprise can pick you up. After this spot launched, Enterprise surpassed every other brand in the category in “unaided awareness” measurement. The spot also was exceptional in exceeding all Millward Brown Ad Diagnostics, like “New Information”, “Makes Me Likely To Use” and “Enjoyed Watching.”

See where the campaign went next with the help of Kristen Bell  and NHL legend Martin Brodeur.

A look behind the scenes.