Helping a New Wooden CoasterInvade Busch Gardens

Busch Gardens let consumers name their new wooden coaster, INVADR. But it was up to Cannonball to design the new attraction’s logo and campaign.


We positioned the new ride as more than just a launch – this was an all out invasion. Playfully embracing the ride’s Viking storyline, a :30 broadcast spot, digital videos and cinema advertising set INVADR Viking characters in suburbia, making their presence (and that of the new attraction) known to all.

:30 spot
Digital Short: "Leaf Blower"
Digital Short: "Golf"
Digital Short: "Lemonade"