Digital Content That Tells A Story And Creates Interest.

Cannonball has created a digital content model focused on storytelling that creates emotional connections with target consumers. We work with clients like Enterprise as Digital Agency of Record to create a year-long digital and social media calendar grounded in strategy and inspired by engagement.

With a respect for budget realties and a working knowledge of production efficiencies, we create digital content that is engaging, share-worthy, and meaningful.  Here is just a sample:

"Road Through Warroad"

“The Road Through Warroad” was a first for Cannonball and NHL sponsor, Enterprise – a complete menu of digital content, including 30-minute documentary film that aired on NBC Sports.

Featured here is a four-minute cut-down of the longer-form film, telling the inspiring story of Warroad, Minnesota, a small town “miles from anywhere” that has produced seven Olympic hockey players, five NHL players, and over 80 Division I college players. NBC Sports considers this campaign their gold standard for branded content performance.

"Picking Up The Court"

Cannonball teamed Enterprise up with Project Backboard, an organization that turns run down basketball courts into large scale works of art. Together, we created the largest “art court” in America and helped transform a community in Enterprise’s home city of St. Louis. Architectural Digest listed the court as #1 of the “10 best designed basketball courts in the world”, and it earned organic media coverage from Dezeen, Artsy, Bleacher Report, CityLab, and more.

Making Tracks: Family Mansion

There’s a powerful connection between the open road and songwriting. So, we sent up-and-coming band Family Mansion on a mission: Rent a car from Enterprise, get away for the weekend, and write a new song. We documented their experience, bringing to life how their trip to Olympic National Park inspired a new track.

"Our evolving content strategy is all about telling stories that are emotionally rich and moving."— Lee Broughton, Vice President, Enterprise North American Brand Marketing