Making Summer Fun – And Funny – For SeaWorld

With multiple new attractions and events for the summer, SeaWorld wanted to bring in visitors by telling that story in a memorable way – a way that felt different from past broadcast work.

The idea? A funny look at a family the morning after having the time of their life at SeaWorld.

Utilizing flashbacks of our family experiencing all the new attractions and events at SeaWorld, the ultimate takeaway demonstrated that “What’s Next Is Now.”

The humor appealed to both adults and kids, and digital videos further supported the campaign online. Additionally, the campaign was rolled out to outdoor, airport takeovers, and in-park creative to promote the “What’s Next is Now” story.