Making deeper connections through content.

“Whether it’s 30 seconds or 30 minutes, you know how to tell a story.”

That’s what the CMO of Enterprise recently told us after a creative review, and it’s the best compliment we could receive. As Enterprise’s creative agency of record, we execute large scale broadcast productions, but we are just as engaged in the strategic planning, development and execution of digital content.

Our content strategy connects the Enterprise brand with consumers on a deeper emotional level, telling stories that “pick you up” through shared passion points of sports, music and travel. Below are a few examples.

The Largest Art Court in America

Enterprise is an official NCAA Basketball sponsor. To deepen their connection to the game beyond a sponsorship, we teamed Enterprise up with Project Backboard, an organization that turns run-down basketball courts into large scale works of art. Together, we created the largest “art court” in America and helped transform a community in Enterprise’s home city of St. Louis.

The court made an impact not only on the neighborhood, but online, where the video earned unprecedented organic press and views. Architectural Digest listed the court as #1 of the “10 best designed basketball courts in the world”, and sites like Dezeen, Artsy, Bleacher Report and CityLab showcased the court.

“The Road Through Warroad: Hockeytown USA”

“The Road Through Warroad: Hockeytown USA” was a first for Cannonball and Enterprise – a 30-minute documentary film that aired on NBC Sports.

Enterprise is an NHL sponsor, and Cannonball knew we could deepen the brand’s connection to hockey at a grassroots level by telling the uplifting story of Warroad, Minnesota. Warroad is a small town “miles from anywhere” that has produced 7 Olympic hockey players, 5 NHL players and over 80 Division 1 college players.

What started as a 4-minute web video turned into a much bigger story, gaining interest from NBC Sports. Cannonball developed and produced a 30-minute documentary cut of the story that premiered at the close of NBC Sports’ Hockey Day in America telecast. We developed additional editorial and video content that still lives at this hub.

NBC Sports considers this campaign their gold standard for branded content performance. You can see more specific background and results here.

The Ride Home

Enterprise is a long-time supporter of NCAA and youth athletics. To support the brand’s commitment to amateur sports, Cannonball found a true story that was bigger than any game, built upon a surprising statistic: 70% of all kids quit playing sports by age 13, and the ride home with mom and dad can be a big reason why.

This video set out to change that, making an emotional connection with parents, inspiring them to reconsider how they treat “the ride home.

Making Tracks

As Enterprise invested more in music sponsorship and its concert/event presence, Cannonball set out to find an authentic way to connect Enterprise with music lovers.

Cannonball’s idea was driven by the connection between musicians and the open road – specifically the inspiration that travel has on songwriting. So we launched “Making Tracks”, a series of videos in which artists rented an Enterprise vehicle for a weekend getaway, with one goal in mind: to write a new song.

Each video followed a different artist, including Family Mansion and Escondido. We also explored a “Making Tracks” video in which Kyle Thonton & The Company travelled home, reflecting on how “where you’ve been drives where you’re going.”