Bayer Environmental Sciences Advertising Agency

Making a difference with big brand integration

Each year mosquito-borne diseases are responsible for the deaths of more than a million people worldwide. And for more than 50 years, Bayer has been a public health advocate helping mosquito control professionals in the U.S. and around the globe protect against mosquitoes that carry diseases.

Bayer asked Cannonball to create an integrated campaign that communicated their public health solutions (mosquito control) and offerings to a diverse group of customers including scientists and university thought leaders, CDC, municipal/community public health decision makers and private pest control applicators.

We created a strategic and insightful campaign that aimed at the heart of mosquito control professionals and elevated the importance they play in keeping communities safe and protecting the moments that matter most. Through copy that came to life in lifestyle photography, we connected to customers with genuine sentiment.

Trade Show Bayer and Cannonball Advertising Agency
Trade Show Panels Aqua Reslin eventing out. Bayer Cannonball Advertising Agency

To help Bayer launch their new DeltaGard aerial mosquito control product, we created a cyc wall photo op area where visitors could have an “aerial” photo taken. Participants left with a photo and a branded picture frame.