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Communicating a Certified Process

Original One Parts reconditions and certifies OEM parts using a proprietary trademarked process. By first listening to company leadership convey the nuances of their industry, then researching on our own, Cannonball developed an overall understanding of the business goals and objectives.

Cannonball worked together with the Original One Parts team to develop a strategic launch plan, that focused largely on communicating their one-of-a-kind process to the market. We helped them craft the key aspects of their unique story from developing their logo and overall design, naming their proprietary process, writing, directing and producing a video that articulates exactly what they do.