
We Know a Good Time When We Work on One.
Cannonball served as the lead creative agency for Pinnacle Entertainment’s most popular casino brands, including all of the Ameristar Casino properties. We created broadcast campaigns and in-casino collateral, as well as digital and social executions for their properties across the country.
slots alive
Recognizing that a large majority of their revenue was coming from slot play, Ameristar wanted to go “all in” on slots, reorganizing their loyalty program around it and going against industry convention by redesigning the slot floor to be well-labeled and easily navigable. We needed to communicate this commitment to slots in a memorable way.