Be Part of Something Super
THE OPPORTUNITY: Raise awareness for The Superhero Project, an organization that brings hope to kids with serious health challenges by helping them imagine themselves as a superhero – then brings their dream to life through a one-of-a-kind poster.
THE JUMP: National recognition and buzz, including a segment on The Kelly Clarkson Show, an American Advertising Awards national award, plus the Mosaic ADDY (a special recognition that celebrates diversity and inclusion)
Sharing a Story of Hope and Joy
Cannonball proposed a docufilm content strategy, weaving together a layered story to explain what The Superhero Project is, how a poster is created, who’s involved, and what it means to support the organization – all through the lens of a brave little boy named Levi and his family.
More Than a Poster
Cannonball’s involvement with The Superhero Project is personal. “Colorful Carole” is the daughter of one of our own. She’s endured all sorts of medical challenges, but as her mom says, “Her poster allowed her to visualize herself as the hero I see every day.” And there are a lot of kids just like Carole that could use some joy. That’s why we made this film.
People Are Noticing, Like Kelly Clarkson
A producer for the Kelly Clarkson Show saw this film and invited The Superhero Project founder Lisa Kollins to appear on the show. Within the advertising community, the film won gold at the district and regional American Advertising Awards, and is now competing nationally.
