Healthcare
The stories of frontline caregivers, pioneering physicians and inspiring children brought to life through bold new brand campaigns, behavioral science insights and an Emmy-winning docufilm.
St. Louis Children’s Hospital Foundation
I AM PROOF
To launch a historic fundraising campaign for St. Louis Children’s Hospital, every patient story became proof of what donor support can do.
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ONLY
This breakthrough campaign differentiates St. Louis Children’s Hospital in the hearts and minds of St. Louisans – and in reputation across the globe.
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Laila: The Next Season
Cannonball pitched, developed and produced this 30-minute documentary for St. Louis Children’s Hospital & Fox Sports Midwest.
See CampaignSiteman Cancer Center
Science Meets Storytelling
Cannonball conducted a qualitative research study that led to new insights and a fully integrated campaign for the cancer center hospital.
See CampaignBJC Healthcare
A Campaign During A Crisis
Cannonball created a campaign that presented real BJC frontline workers in their real state: exhausted, pushed to their limits – and ready to come back for more.
See CampaignSt. Louis Children’s Hospital
Together We Will
St. Louis Children’s Hospital needed a new giving campaign that would rally donors around their most ambitious fundraising goal yet.
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Lowen's Fight
The best care goes beyond world-class medicine. Meet a five-year-old fighter named Lowen and the life-changing physician who became like family.
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