Capturing The Heart of Bad Boy Country

Bad Boy Mowers

Bad Boy customers are drawn to a way of life – a set of values that celebrate hard work, thrive on adventure and reward taking risks. Cannonball designed Bad Boy’s still photo library around iconic archetypes who embody these values. Our approach was to showcase people whose jobs and passions reflect the way of life our customers aspire to, naturally segueing to Bad Boy products and how they enable these lifestyles.

Firefighter standing near a forest fire.
Close-up of firefighter with burning forest in the background.
Firefighter walks towards the smoky, forested area.
Firefighter mowing with his Bad Boy Renegade.
Close-up of firefighter mowing with his Bad Boy Renegade.
Firefighter mowing with his Bad Boy Renegade.
Rancher sits on his horse in a scenic mountainside pasture.
Rancher taking a saddle off his horse; a truck’s headlights shine behind them.
Rancher sits on his horse, staring up at the dark, cloudy sky.
Close-up of rancher and horse.
Rancher mends fence with Bad Boy Renegade in the background.
Rancher mowing with his Bad Boy Renegade.
Rancher sitting on Bad Boy Renegade.
Close-up of Bad Boy Renegade with Rancher and horse in the background.
A rescue helicopter pilot walking out of hangar.
Close-up of pilot in the air.
Close-up of pilot in the air.
Pilot mowing with her Bad Boy Rogue.
Close-up of pilot mowing with Bad Boy Rogue.
Pilot walking towards Bad Boy Rogue.
A hiker stands at the peak of a scenic mountaintop.
Close-up of hiker staring out at mountaintop.
Hiker walking through a heavily wooded forest.
Close-up of hiker’s boot resting on the pedal of Bad Boy Maverick.
Hiker siting on Bad Boy Maverick in the front yard.
Hiker on Bad Boy Maverick.
Climber scaling a mountain.
Close-up of climber scaling a mountain.
Climber on mountain wearing a Bad Boy Mowers hat.
Climber carrying his bike on a dirt trail.
Climber biking on a trail with mountains in the background.
Climber mowing with his Bad Boy Rebel.
Climber sitting on Bad Boy Rebel.
A kayaker riding in rapids.
Close-up of kayaker in rapids.
Close-up of kayaker in rapids, water splashing.
Kayaker wearing a Bad Boy Mowers t-shirt while mowing with Bad Boy Rogue.
Kayaker with her Bad Boy Rogue.
Sparks fly as a metal artisan works.
Close-up of a metal artisan at work.
Metal artisan mowing with his Bad Boy Rogue.
Metal artisan in his front yard, walking towards Bad Boy Rogue.
Metal artisan sits on Bad Boy Rogue.
A runner racing through muddy water.
Muddy runner racing through the forest.
Muddy runner climbing over large tires.
Muddy runner wearing a medal at the end of race.
Runner wearing a Bad Boy Mowers t-shirt while sitting on Bad Boy Rebel.
Runner standing beside Bad Boy Rebel in her front yard.
Runner wearing a Bad Boy Mowers t-shirt while sitting on Bad Boy Rebel.
Runner standing beside Bad Boy Rebel in her front yard.
Close-up of a duck hunter in a grassy marsh.
Duck hunter aiming his gun in a grassy marsh.
Duck hunter and his dog walking through marsh.
Close-up of duck hunter and his dog in marsh.
Duck hunter walking towards his Bad Boy Renegade
Duck hunter standing in front of his Bad Boy Renegade.
Duck hunter mowing with his Bad Boy Renegade.
Duck hunter walking towards his Bad Boy Renegade
Duck hunter standing in front of his Bad Boy Renegade.
Bull rider wearing a Bad Boy Mowers vest leans on fence.
Close-up of rider on a bull.
Rider walking along fence as the sun rises.
Close-up of rider on Bad Boy Rogue.
Rider mowing with his Bad Boy Rogue.
Rider sitting on his Bad Boy Rogue.
Builder measuring wood logs.
Close-up of builder sawing logs.
Builder sawing logs.
Builder stands next to his son who is sitting on Bad Boy Rogue.
Farmer 1 reaching out to her horse.
Two farmers standing next to a horse.
Farmer 1 using her Bad Boy 30 Series Tractor.
Farmer 1 using her Bad Boy 30 Series Tractor.
Farmers stand next to horse with Bad Boy Renegade in the background.
Farmer 1 reaches out to horse with Bad Boy Renegade in the background.
Farmer 1 stands next to horse while Farmer 2 sits on Bad Boy Renegade.
Close-up of Farmer 1 on her Bad Boy Renegade.