Where the best stories are told and made.

At Cannonball, we believe every brand has a compelling story. What matters is how well that story is told.

Cannonball is a Midwest-based, brand-building, full-service agency that brings consumers and brands together in compelling and memorable ways.

We specialize in advertising, digital strategy and content development. We proudly work with some of the largest and smallest brands in the world. We’re passionately independent. And we create affinity for brands at every point of contact.

Our Process.

Effective process is rigorous and real, but doesn’t get in the way of an idea.

At Cannonball, we are proudly “doers.” Our three agency principals still work daily as Account Director, Copywriter and Art Director. That commitment to doing the work shows in how we service – and execute – for our clients. It should be no surprise that the average tenure of our clients is over 10 years.

IMMERSION
We work with you to discover your brand’s strengths and opportunities. What’s going on in your industry? Are there external trends we should be considering?

STRATEGY
We turn insights into a creative brief that unearths your brand’s key building blocks; your project’s true potential. We find your brand’s reason to believe, assess its emotional and functional benefits, and discover the common values it shares with your consumer.

CONCEPTING
A creative team tackles the project armed with insights and constant curiosity. Ideas are revised, eliminated and improved. Multi-team stakeholders provide strategic alignment and reality checks. Sometimes we conduct internal focus groups.

EXECUTION
After ideas are presented and approved, we work with world-class production partners to bring the idea to life. We get the details right, meet our deadlines, and keep costs accountable.

MEASUREMENT
Cannonball tracks the impact of our ideas using cutting edge data analysis and trusted industry experts.