Beyond the Ask
When Turning Stone Resort and Casino decided it was time to refresh their content library, Cannonball saw an opportunity to take the assignment one step further.
We created four brand spots with the new library footage – plus, several amenity-specific versions that Turning Stone could use to promote upcoming offers and events throughout the year.
The Campaign
We centered the campaign on a bold tagline that’s both flexible and fully ownable. “It’s Your Turn” speaks to the attitude of inclusivity and individuality that sets the brand apart, while encompassing all the different amenities Turning Stone Resort Casino has to offer. It’s an open invitation – to guests, employees and Nation members – to go all in, or all out, and be whoever you want to be.
