Where The Raiders Want To Be
Welcome to the new house of silver and black, jack. When the Boyd family of casinos became the official casino partner of the Las Vegas Raiders, they wanted a way to stand out in a town that’s known for being over the top. Enter football’s most notorious fans – the Black Hole.
Always Bet On Black
Longtime Black Hole members Violator, Toozak and Our Lady of Raider Nation helped us deliver plenty of attitude to promote all 12 of Boyd’s Las Vegas casinos.
Two Spots. One Day.
Cannonball shot two 30-second TV spots in the same day – a Raiders-specific one for the Las Vegas market and an evergreen version that each of Boyd’s 28 casinos could personalize with their dedicated logo and voiceover.
We also captured an entire library of lifestyle footage and still imagery to be used across all Boyd casino brands.
