Meet Lowen
For a case like Lowen’s, only St. Louis Children’s Hospital could provide her with 24/7 dialysis care, continuous EEG monitoring and access to the most comprehensive team of neurocritical specialists in the region. It’s also the only place with Dr. Mary Hartman, the Washington University Physician who became a lifeline for Lowen and her family.
Powerful Potential
Originally created as a short documentary for a St. Louis Children’s fundraiser, we knew Lowen’s story was powerful enough to live beyond the event. Lowen’s Fight became a fully integrated campaign that included digital, social, print and direct.
The Science Behind Storytelling
Research on philanthropic fundraising shows that high-quality storytelling actually reduces the psychological distance between potential donors and the charitable organization. In other words, the more resources dedicated to bringing a story like Lowen’s to life, the closer donors feel to the kids being treated at St. Louis Children’s.
An Emmy® for Lowen
Lowen’s story stands as another example of how a purposeful, narrative-driven campaign can lead to increased donations and heightened brand awareness for St. Louis Children’s Hospital.