The Adventure Begins
Palace Entertainment is one of the nation’s leading leisure park operators, overseeing more than 25 unique venues across 10 different states. They turned to Cannonball for help launching a massive marketing effort that included 240 digital campaigns for all 17 parks in the portfolio. The ultimate goal – and challenge – was balancing brand consistency with every park’s theme and personality.
Campaign deliverables included social media posts, online video and responsive copy and images.
Strategic Content Creation
Every park has its own theme and distinct character, but capturing similar imagery and strategic close-ups can turn a five-park shoot into a year’s worth of assets that work for various locations.
Creating The Thrills
When new attractions are announced, Cannonball turns existing footage and renders into key art that brings the rides to life before they actually exist.
The In-Park Experience
This year, we expanded our role leading environmental design efforts at Sandcastle, Castle Park and Raging Waters.
Use the slider tool below to see the before and after of each space.
Distinct Logo Design
With multiple new events and attractions – each with their own personality and/or seasonality – our team of designers are constantly crafting new logo looks that still align with their respective park’s look and feel.
