Behavioral Science

Welcome To The Cannonball Deep Dive

Cannonball’s Behavioral Science service is a cutting-edge approach to discovering true insights on consumer mindsets and brand opportunities. We call it Deep Dive, and it’s a process that’s changing the game for clients of all sizes.

Diving In

Specializing in qualitative research, we work to uncover and understand the difference between what people say and what they mean and do. Our team utilizes an approach that uncovers insights fueled by behavioral science. Our qualitative research process is designed to identify the path from default behaviors to desired behaviors by understanding how consumers process your brand’s message. We then assess the motivation, means and triggers that determine action.

Here’s what that looks like in the context of our Cannonball process:

Qualitative Service Offering

  • Key Study Topic Highlights

  • Brand positioning

  • Brand Identity

  • Archetype identification and development

  • Benefit laddering

  • Creative idea review

  • Ethnographies

  • UX testing

  • Product testing

  • Concept testing

  • Shop-alongs

  • Ideation

  • Consumer Empathy Learning Sessions