Creative Execution & Production
Where Great Stories Are Told & Made
Creative storytelling inspires “the why” and “the how” of everything we do at Cannonball.
Whether it’s written, designed, illustrated, filmed or animated, we believe all the creative work we produce must ladder up to a bigger brand story.
To do justice to that story requires both high-level thinking and roll-up-the-sleeves doing – two things we look for in every creative team member Cannonball hires.
Award-Winning Work
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Over the years we’ve been awarded by the CLIOs, EMMYs, TELLYs and Global Marketer Awards. We’ve garnered hundreds of American Advertising Federation Awards, spanning the Local, District, and National levels, including 6 Best-of-Show awards.
Our creative has been profiled in numerous publications, including AdAge, Adweek, Creativity, The New York Times, ESPN, Dezeen and Architectural Digest.
The Creative Bullpen
Our creative team structure ensures each client gets fresh thinking from creatives with diverse levels of experience.
While most agencies still subscribe to assigned writer + designer creative teams for every client, Cannonball assigns one or two mainstay creative leads to each brand. When projects are assigned, those Creative Directors turn to our creative bullpen – a stable of Copywriters and Art Directors with a variety of backgrounds and experience levels. Depending on the project, the Creative Directors can pick the best creatives for the job, bringing the right mix of creative styles and strengths together. This guarantees that our clients aren’t getting the same old ideas over and over again – and that our creatives stay fresh and engaged.