Digital

Digitally-Minded. Brand -Focused.

While everyone at Cannonball is accountable for thinking digitally, we also acknowledge how focused this area of our business can be. That’s why we have a team of experts who specialize in digital strategy, SEO/SEM, website development, social media, metrics, email marketing, app development, content strategy, UX-UI and one-to-one marketing. These specialists bring the most up-to-date knowledge, thinking and best practices to every project we take on. Ultimately what this means is that “digital” isn’t set aside in its own silo, but is rather integrated naturally into every client team.

Digital Strategy

Our digital strategists have a deep knowledge of digital tech, tools, platforms and channels, maximizing our clients’ digital impact. Our ongoing mission is to stay on top of every digital trend and investigate every digital resource, constantly challenging standards and updating best practices. When necessary, we enlist world-class digital vendors and partners with expertise in key areas, to optimize digital experiences and meet campaign KPIs. Tangibly speaking, this expertise usually comes to life through:

  • Digital communication planning

  • Enterprise level platform architecture

  • Target audience analysis

  • Proprietary technology implementation, such as AR/VR

  • Larger e-Commerce needs

Social Media

Cannonball moves at the speed of social. We know how quickly a given social media platform can rise (or fall) in popularity, not to mention social best practices. That’s why we’re built to think quick and move fast – but not so fast that mistakes are made. That’s why our clients know they can trust us with being all over everything social:

  • Social media strategy

  • Social media monitoring and community management

  • Social media metrics

  • Social media advertising

  • Social media calendar planning

  • Social content creation and publishing

Website Design 

We love designing and building a new site from the ground up. But we also like getting into an existing site and redesigning it, optimizing its functionality and user experience. Either way, we are confident and experienced in creating a website experience that is intuitive and engaging, regardless of the device it is delivered on. Our website development skills include:

  • User experience/user interface design

  • Front-end development

  • Analytic integration

  • Implementation of specialty functionality such as forms or API integrations

Digital Apps

Cannonball excels at seeing out emerging technologies and to create memorable real-world digital interactions. These buzzworthy implementation

  • App concepts

  • App experience design

  • App development

Experiential Digital Marketing

Cannonball excels at seeking out emerging technologies and to create memorable real-world digital interactions. These buzzworthy implementation:

  • Kiosk development

  • Trade show booth gaming or photo op experiences

  • 360º video experiences

  • Augmented reality (AR), virtual reality (VR) and Mixed reality concepting and project management

  • 3D rendering and design

  • Holographic displays & projections

  • In-store interactive experiences

  • QR Codes for packaging and point-of-sale pieces

  • Geolocation or beacon-based mobile interactions

Paid Digital Advertising

While digital display ads may seem simple in this day and age, Cannonball believes there is still nuance and craft in delivering a smart, effective, click-worthy digital ad. That’s why we offer:

  • Digital display ad creative design and development, including HTML5

  • Pre-roll video development

  • Animated .gif banners

Email Marketing

Cannonball moves at the speed of social. We know how quickly a given social media platform can rise (or fall) in popularity, not to mention social best practices. That’s why we’re built to think quick and move fast – but not so fast that mistakes are made. That’s why our clients know they can trust us with being all over everything social:We believe in the power email marketing has as a business tool for both B2B and B2C clients. Our email experts know all the ins and outs of getting those coveted “opens” and “clicks”, engaging users with brand-building content along the way. We test our emails on popular email clients and on multiple device platforms and offer A/B testing to ensure the highest number of engagements. Email offerings:

  • Email strategy and planning

  • Email design

  • Email development

  • Email platform management

  • Database and list management

One-To-One Digital Marketing

The beauty of the digital space is the targeted nature of the message. We deliver relevant messages to people who will actually want to receive them – customizing the form and function of each piece on a personal level:

  • Persona marketing strategies

  • Landing page campaigns

  • Marketing automation strategy and implementation

  • Inbound marketing strategy and execution

  • Personalized campaign strategies

  • List-served campaigns to grow your audiences

Online Promotions

Digital promotions have their own unique set of challenges and opportunities when compared to retail. We use our experience in both spaces to deliver online promotions that are engaging, shareworthy and memorable:

  • Promo concepting

  • Promo planning/scheduling/logistics

  • Online sweepstakes development & execution

  • Rules development through legal partners

  • Promo implementation across owned, paid and social channels

SEO/SEM

Cannonball offers insights and strategies that deliver true search results. Whether the goal is increasing organic or paid (most likely both), we have proven methods that will spike your search efforts:

  • Search strategy and planning

  • SEO optimization

  • Paid search planning and management