A Dangerously Delicious Brand Launch With Augmented Reality
To create a brand that looks, sounds and tastes like nothing else in the market (or the galaxy), bolder is better. Cannonball introduced Outlaw Snax as a brand that wasn’t afraid to break the mold, challenge old conventions and even get into a little danger – all in the name of irresistible spicy flavor. See how Cannonball helped create this brand from ground zero, elevating it through an out-of-this-world augmented reality experience.
Meet The Outlaws
Cannonball developed five original characters whose origin stories and interconnected pasts create the greater Outlaw Snax universe. Each character became the face of a flavor, lending their larger-than-life personalities to the snack’s packaging, signage and more. Meet Spicyosa, Kid Dynamo, Hangry, Torchy and Lil’ Bite.
Awareness and
Augmented Reality
Cannonball created and launched a brand campaign to introduce Outlaw Snax to everyone on earth. A :30 brand spot and :15 augmented reality-specific spot launched during a March Madness broadcast, cable and OTT buy. Meanwhile a digital media push drove users to locate stores and purchase. Cannonball led all strategic, creative, media and production execution. Campaign results are not yet available.
Blasting Off
at Retail
Cannonball designed attention-grabbing retail elements, driving sales through dynamic die-cut displays and floor decals.
The Adventure Continues
Outlaw Snax has now landed on shelves in Kroger, Walmart, Bucee’s and more. Cannonball leads ongoing social media content, retail activations and digital efforts, serving as a true marketing partner to the Outlaw Snax brand in all aspects.
