The Year of
the Choice
THE OPPORTUNITY: Elevate Lion’s Choice social media presence while driving awareness for the brand’s expanding menu.
THE JUMP: 292% audience growth, 1,280% increase in engagement
Worth talking about
Sports. Music. Fashion. Trends. Food. When it comes to our taste in pop culture, we’re loud and proud about our choices. So when Lion’s Choice expanded its menu offerings, Cannonball came up with a concept that would bring Lion’s Choice and its wide variety of options into the conversation all year long.
Beyond the Beef
The campaign featured mainstay sandwiches like the famous roast beef, smoked ham and classic turkey alongside new choices like Cluckin’ Chicken Tender Sandwich, Cluckin’ Hot and even a Plant-Based Meatball Sub.
Because whatever you’re craving, there’s no better choice than Lion’s Choice. And we’re celebrating that all year long.
Social Strategy
In addition to in-store and interactive app-based promotions, “The Year of the Choice” launch content is rolling out across Facebook, Instagram, Twitter, YouTube and TikTok.
The campaign will become an ongoing content theme throughout 2023, as Lion’s Choice leads the conversation around limited time offers, new menu items and relevant pop culture moments.
