Re-Introducing
the ZT Elite
Bad Boy wanted to celebrate 20 years of attitude in a big way, with a special version of their most popular mower, the ZT Elite, featuring a never-before-seen blackout paint scheme.
This would be huge departure from the brand’s signature orange – and a longtime dream realized for Bad Boy’s loyal fanbase.
How it Came to Life
Cannonball launched a one-off campaign to build excitement and rally fans together on social, then made sure to deliver with an epic reveal video of the limited-edition model.
The Impact
Reveal Video
Views
27% higher than benchmark
27% higher than benchmark
Link Clicks/Leads
60% higher than benchmark
60% higher than benchmark
Total Campaign
Views
4% higher than benchmark
4% higher than benchmark
Link Clicks/Leads
90% higher than benchmark
90% higher than benchmark
%
Click Through Rate
90% higher than benchmark
90% higher than benchmark