Simplify the Search


Every year, America asks the internet over seven million questions about plant protection. Which, of course, results in an endless list of gardening hacks, landscaping advice and must-try miracle products.

So, how does BioAdvanced break through the noise?

To stand out in a crowded category, Cannonball came up with a concept to simplify the search. Because whatever your lawn and garden question is, there’s one answer you can always trust: the BioAdvanced blue bottle.


122% higher than benchmark


Average Engagement
200% higher than benchmark


Higher Engagement
for video content than non-video posts

Regional Relevance

We created a series of targeted :15s that featured regional plant and pest issues, presenting specific BioAdvanced blue bottle products as the answers.