Simplifying the Search
THE OPPORTUNITY: Intercept and engage consumers who are searching the internet for lawn protection solutions with compelling messaging and strategic targeting.
THE JUMP: 30% average engagement (200% higher than benchmark), 2.22% CTR (122% higher than benchmark)
Every year, America asks the internet over seven million questions about plant protection. Which, of course, results in an endless list of gardening hacks, landscaping advice and must-try miracle products.
So, how does BioAdvanced break through the noise?
To stand out in a crowded category, Cannonball came up with a concept to simplify the search. Because whatever your lawn and garden question is, there’s one answer you can always trust: the BioAdvanced blue bottle.
%
CTR
122% higher than benchmark
%
Average Engagement
200% higher than benchmark
%
Higher Engagement
for video content than non-video posts
