the ZT Elite

Bad Boy Mowers

Bad Boy wanted to celebrate 20 years of attitude in a big way, with a special version of their most popular mower, the ZT Elite, featuring a never-before-seen blackout paint scheme.

This would be huge departure from the brand’s signature orange – and a longtime dream realized for Bad Boy’s loyal fanbase.

How it Came to Life

Cannonball launched a one-off campaign to build excitement and rally fans together on social, then made sure to deliver with an epic reveal video of the limited-edition model.

The Impact

Reveal Video

27% higher than benchmark

Link Clicks/Leads
60% higher than benchmark

Total Campaign

4% higher than benchmark

Link Clicks/Leads
90% higher than benchmark


Click Through Rate
90% higher than benchmark