The Art of Paint Protection
LLumar Paint Protection Film protects cars from rocks, chips, debris and just about everything else. But there are still skeptics who the brand needed help converting into believers (and customers).
So Cannonball hit the road to SEMA in Las Vegas (the world’s largest auto show attended by industry insiders), delivering an activation that blended live art and education, drawing gasps on the show floor – and millions of views online.
DAY 1 The Challenge
DAY 2 The Art
DAY 3 The Reveal
Putting LLumar
To The Test
Our goal was to highlight the high-tech protective benefits of paint protection by creating live art on a $500,000 Ferrari 488 GTB. The spectacle stunned auto industry insiders at the event while captivating online audiences who liked, loved, saved and shared the content.
The Combined Reach of Four Influencers
The activation lived at the intersection of art culture and car culture, told through the lens of relevant influencers. It was a reach-driving collab between LLumar, Alex Ferreira from myexoticars, artist Stefan Kunz, auto influencer, Billco and high-end auto customizers Wolves Den.
How It Came To Life
Wolves Den wrapped Alex’s Ferrari with LLumar PPF and showcased it at their SEMA booth, where over the course of three days, artist Stefan Kunz created art directly on the car with permanent paint markers. The live art performance delivered a powerful way to stop traffic on the show floor and engage attendees. At the end of day three, the artwork and wrap were removed to reveal the PPF’s protective strength. With LLumar branding on the cars and throughout the booth, every photo and video shared by attendees extended the brand’s reach across social feeds.
Organic Results
By uniting multiple influencers in one collaboration, we drove organic reach far beyond expectations – making this LLumar’s most successful social campaign to date. The below stats are for a single Instagram post with no paid media – all organic.
Views
Saves
Shares
Comments
Likes
