The Power of Authentic Content
Cutomized Planning Meets Industry Insiders
Our team built a bespoke strategy by collaborating with 13 creators spanning industry experts, PPF installers, exotic car photographers, and auto influencers. These trusted voices not only educated audiences on the benefits of LLumar Paint Protection Film but also fueled both social and paid media campaigns.
The result? More than 250 pieces of content across reels, stories, posts, and media assets that delivered authentic creative to every touchpoint.
Creativity + Credibility
We knew that building category awareness required both education and authenticity. Our creative approach leaned into user-generated content from insiders who live and breathe the auto industry. By combining influencers with real installers and experts, we struck the perfect balance of relevance and authority—all while keeping tight alignment through regular check-ins with creators.
Paid Media with Precision
Our paid media plan maximized impact across digital channels. Boosted social ads told the brand story, programmatic display built frequency with precise targeting, and Google PMax optimized performance across search, display, and the website.
To drive results further, we layered in geo-targeting that focused on retail locations and installers in high CDI markets while expanding reach to broader auto-enthusiast audiences in high BDI markets. The integration of organic engagement with paid precision delivered on awareness and conversion.
Reults that
Drive Sales
By combining influencer authenticity with a targeted media engine, Cannonball helped LLumar PPF not only generate buzz but also deliver measurable sales growth.
In the first six weeks of launch, the campaign fueled a 26% sales lift in targeted media markets—proving the power of pairing authentic content with smart media. Individual cities saw even higher spikes, including:
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lift in Salt Lake City
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lift in Portland
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lift in Charlotte
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lift in Washington DC
