Since its launch in 2010, the Natria brand was an afterthought, a sub-brand of chemical giant Bayer Advanced. Cannonball changed that. Taking advantage of the recent trend toward organic and edible gardening, Cannonball repositioned Natria as the effective natural alternative, safer and more responsible than traditional chemicals, yet more effective than typical organic products. We started with a complete packaging redesign, gave Natria a new tagline, and rebuilt the website from scratch. This relaunch has transformed Natria into a successful, stand-alone brand.