Showing The World That St. Louis Means Business


The newly formed St. Louis Regional Economic Development Alliance (AllianceSTL) came to Cannonball to create a brand identity and campaign with an authentic narrative and voice that would set the region apart from others competing to attract new businesses and investment.

The Power of #STLMade at Work

Our qualitative research with site selection consultants and corporate real estate executives pointed to the region needing a unique story and narrative that would excite potential businesses.

We had just completed the successful launch of the #STLMADE narrative, and found a way to seamlessly bring it into the world of economic development and industries where the region was making an impact.