A Region in Need of a Narrative
We launched the #STLMade branded movement and outreach, which was brought to life through storytelling on theSTL.com, training of more than 300 ambassadors, and activation at more than 40 cultural events.
What it Means to be STLMade
Telling Our Story Digitally
Social channels (Facebook, Instagram, Twitter and TikTok) not only distributed this content across the region, but also helped curate positive stories from new sources, bringing an organic aspect to how we promote the growth and people of the St. Louis region.
An Ongoing Success Story
In addition to seeing a groundswell of excitement, support and adoption of the #STLMade movement, we are seeing very tangible digital results that reflect the campaign’s popularity. As of March 2022: