A Region in Need of a Narrative
In order to attract talent and investment to the St. Louis area, we needed to create a narrative that was not only meaningful to outsiders, but ownable and authentic to St. Louisians. Utilizing extensive qualitative and quantitive research, we helped uncover St. Louis’s story.
What it Means to be STLMade
A Movement With Serious Momentum
In its first six months, the movement has generated 21% awareness across the region, gained 26,000+ social media followers and is creating more internal advocates who are more likely to recommend St. Louis as a place to work and live.