Up The Court
Enterprise is known as the rental car company that “picks you up.” Cannonball’s content strategy for the brand is to tell stories that pick you up emotionally – specifically stories rooted in the communities in which Enterprise employees work and live.
Cannonball introduced Enterprise to Project Backboard, a non-profit organization that transforms communities by turning run-down public basketball courts into true works of art. Project Backboard uses Enterprise rental trucks to haul supplies.
The idea was to team up and create a landmark art court in Enterprise’s home city of St. Louis, bringing people together and inspiring hope in a struggling neighborhood.
We brought the story to life through digital video content, social media and an Enterprise.com hub where we profiled the neighborhood, artist and volunteers.