Restoring The Roar To A Beloved Brand
Positioning Fit For A King
Cannonball created new positioning – “Celebrating Honest-To-Goodness Awesome Food”. We brought it to life with a new quality-focused brand identity campaign, including bold, in-your-face food photography and graphics, all delivered with an authentic brand voice and a little swagger.
The campaign included outdoor, print, broadcast radio, store rebranding, packaging, in-store activation, digital display ads, social media and the all-new Lion’s Choice Food Truck.
Since September 2017, Cannonball has delivered real results for LC social channels. As of March 2022:
increase in engagement